When you think of the Internet, chances are your first thoughts envision the worldwide potential of products and services that are available at your fingertips. Stop for a moment and think about how your small business plays into that bigger picture. You offer products and services that are available online. So in a way, you are part of that worldwide virtual shopping center.
A local SEO campaign can help you increase brand awareness and expand the reach of your promotional efforts to bring new local customers through your door. For example, focusing your marketing efforts on seo in toronto will increase your brand awareness within your local area of Toronto. Likewise, you can focus on several more cities of interest and use SEO campaigns to expand your brand awareness in those cities as well.
Why It Is Important?
You want to have a local SEO campaign so that potential clients in your backyard can find your business. When they do a search for local business that offer a particular product or service, you want your name to appear at the top of that list. It brings a wave of prospects through your front door. You then have the opportunity to turn those prospects into loyal customers while making a positive contribution to your local area in the process.
There is the possibility that your competition is already engaging in a local SEO campaign. Take a keyword that is relevant to your industry, such as seo in toronto, and conduct an online search using those keywords. Scroll through the list of companies that appear on the search engine results page, take note of where your company placement is as well as the placement of your competitors and see who has the highest ranking. If your company doesn’t have the highest ranking, consider making improvements to strengthen your local SEO game and take some of the advantage away from the competition.